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Just months after hitting the market, Honda, one of the last major automakers to go electric in the American market, is now out-selling its competitors. To say that the 2024 Honda Prologue has been a success would be an understatement. Is Honda’s first EV in America worth the hype? Here’s how the Honda Prologue compares to electric offerings from Hyundai, Kia, Toyota, Tesla, and other new arrivals.
Honda Is An EV Sales Leader Right Now
Looking at the EV sales totals for the past 45 days (courtesy of CarEdge Insights), the Honda Prologue stands out at the top of the pack. This success is despite its recency, having been launched earlier this year. It’s also not cheap: the average selling price for a new Honda Prologue is $51,524, according to data from CarEdge Insights.
Of course, Tesla sells direct-to-consumer, and therefore we don’t have their data. Nor do we have numbers from Rivian, Lucid, or the now defunct Fisker. What we do have are fascinating insights that reveal who’s who in the U.S. electric vehicle market in 2024. at least among legacy automakers. Here are the top 10 EVs in America today, as measured by their 45-day sales total as of September 10, 2024. We’ve also included the current market day supply for each.
45-Day Sales Total
Market Day Supply
Honda Prologue
7,046
84
Ford Mustang Mach-E
6,311
128
Hyundai IONIQ 5
5,777
88
Chevrolet Equinox EV
4,655
131
Chevrolet Blazer EV
3,761
173
Cadillac Lyriq
3,722
111
Ford F-150 Lightning
3,174
67
BMW i4
3,136
91
Volkswagen ID.4
3,014
78
Kia EV9
2,747
67
The Prologue Is A Chevy In Disguise
Did you know that Honda doesn’t manufacture the Prologue? As odd as it may sound, this is probably a good thing. In 2022, General Motors and Honda entered into a partnership that would help Honda leap into the EV space before it finished engineering its own electric powertrain. One year later, Honda backed out, but not before using GM’s Ultium electric powertrain for the Honda Prologue EV and Acura ZDX EV.
GM’s Ultium platform is good, but it’s not great. Ultium batteries power the Chevrolet Blazer EV, Equinox EV, the popular Cadillac Lyriq, and other models. The general consensus among owners and auto reviewers is that range, handling, and overall value are great. But for over $50,000, buyers should expect the latest and greatest technology. That’s not always the case with the Prologue.
Charging speeds are not miserable, they just aren’t on par with the competition from Hyundai, Kia, and Tesla. For example, a 20-minute charging session in a Hyundai IONIQ 5 is likely to take 30 to 40 minutes in the new Prologue. Performance aside, the Prologue is arguably the most normal-looking EV on sale today. It simply blends in with the crowd, as most Honda models do.
But the specs matter in the crowd of electric crossovers. Here’s how the 2024 Prologue compares to the top competition when it comes to range, charging speed, and price.
Price (Base MSRP)
Range (Miles)
Max Charging Speed
Honda Prologue
$48,795 - $59,295
296
150 kW
Hyundai IONIQ 5
$43,195 - $54,895
303
230 kW
Kia EV6
$43,975 - $62,975
310
230 kW
Toyota bZ4X
$44,465 - $48,575
252
150 kW
Nissan Ariya
$40,980 - $55,580
304
130 kW
Tesla Model Y
$46,380 - $52,870
320
210 kW
Subaru Solterra
$46,340 - $53,340
228
100 kW
The Best Honda Prologue Offers This Month
Despite sales success, Honda continues to aggressively discount the Prologue. According to Motor Intelligence, the average manufacturer incentive for the Prologue was $7,035 in July 2024. On top of the discounts, the Prologue qualifies for the $7,500 federal EV tax credit. GM manufactures the Prologue alongside the Blazer EV in Mexico.
This fall, the sales continue. Honda is advertising 0.9% APR for 60 months, or 2.9% APR for 72 months. Current Honda owners also get $1,000 in Honda Loyalty Cash. Leasing the Prologue is a sweet deal, too. Lease the Prologue AWD EX from $289/month for 36 months with just $2,999 due at signing. See the best new car deals this month.
The Honda Prologue Is A Great EV With Few Compromises
The Prologue is not going to last forever, at least according to Honda’s own plan for its next-gen EV platform. In July 2024, Honda and Sony announced that they will share the EV architecture from the upcoming “Honda 0” EV series, which is expected to arrive in 2026.
Should you buy the Honda Prologue as your first EV? It’s certainly worth the test drive. If an EV that blends in with the other crossovers on the road appeals to you, the Prologue is right up your alley. Just don’t forget that you have more options to choose from than ever before.
Here’s your one-stop guide to every electric vehicle currently on sale in the United States, plus a sneak peek at the models coming in 2025. Whether you’re eyeing a crossover, 3-row SUV, or an electric pickup truck, this comprehensive list has you covered. We’re keeping this page fresh with regular updates, so check back often as new models hit the market.
Did you know that depreciation makes up the biggest portion of the total cost of car ownership? When it comes to buying a new car, it’s important to consider how well it holds its value over time. Depreciation is the difference between the original sales price, and what the vehicle will be worth in the future. Some vehicles depreciate faster than others.
In this 2024 update, Toyota continues to dominate the list of cars with the best resale value, with multiple models making an appearance. Honda follows closely, proving once again that both brands know how to build cars that hold their value. Let’s take a look at the top contenders in terms of resale value in the first five years of ownership.
Jeep Wrangler
5-Year Residual Value: 75%
The Jeep Wrangler has long been known for its ability to retain value. After five years, it’s expected to depreciate just 34%, leaving you with a resale value of around $38,610 if you buy at today’s average selling price of $58,209. For off-road adventurers, the Wrangler’s value retention makes it a solid investment. See our full depreciation breakdown.
After a what feels like a lifetime, the 4Runner is getting a big refresh for 2025. We see no reason to worry about this legend’s reliability with the refresh, nor any damage to it’s phenomenal resale value.
Under normal ownership conditions, the Toyota 4Runner will depreciate just 39% after five years under normal use. With today’s average selling prices, this results in a resale value of about $31,593. If you’re looking for an SUV that holds its value while offering reliable performance, the 2025 4Runner should be on your short list. See our full depreciation breakdown.
The Land Cruiser is back after a short hiatus. As expensive cars sadly become the norm, it makes sense that Toyota would resurrect their luxury SUV with impressive off-road prowess. It’s quite expensive, especially for a Toyota. Today’s average selling price is a hair north of $73,000. After five years, the Land Cruiser retains 74% of its value, with an estimated resale price of $44,791. The time-tested Land Cruiser is a prime choice for anyone looking for a high-end SUV that keeps its value. See our full depreciation breakdown.
With a 5-year depreciation of just $10,127, the Toyota RAV4 is another excellent option for those looking for cars that hold their value. After five years, the average residual value will be around $27,520, making it one of the most practical choices for compact SUV buyers. See our full depreciation breakdown.
The Honda HR-V, the #3 crossover in America in terms of sales, retains 73% of its value after five years. Considering an average selling price of $29,164 when new, the average resale value after 5 years comes out to $21,266. It’s a great option for those who want a smaller SUV that still holds its value well. See our full depreciation breakdown.
The Honda CR-V is a top performer in the small SUV segment, losing just 28% of its value after five years. That leaves CR-V owners with an estimated resale value of $22,354 when starting at an average selling price of $38,461. The Honda CR-V is not just reliable; it’s a smart financial choice for those who care about SUV resale value. See our full depreciation breakdown.
They say it’s shockingly fun to drive considering the attainable price point. There’s yet another reason to love the Miata: low depreciation. The Mazda MX-5 Miata retains 72% of its value after five years, with an expected resale price of $23,885. Brand new, the MX-5 Miata sells for $36,239 on average as of 2024. Known for its sporty handling and fun driving experience, the Miata is one of the top choices for sports car buyers who also want excellent resale value. See our full depreciation breakdown.
The Toyota Tacoma is arguably the best pickup truck on the road for holding its value. After five years, it retains 72% of its value on average. That means after a new selling price averaging close to $47,000, buyers can expect a resale price of around $34,000 after five years. Its combination of reliability, durability, and value makes it a standout among mid-size trucks. See our full depreciation breakdown.
The Toyota Corolla proves that compact sedans can retain their value exceptionally well. With a 5-year depreciation of just 28%, a new Corolla purchased today is expected to retain 72% of its value. Its resale value, low cost of ownership and excellent fuel efficiency help the Corolla sedan survive the modern era’s shift to SUVs and crossovers. See our full depreciation breakdown.
No longer available as a sedan, the Impreza is officially a hatchback for 2024 and 2025. The Subaru Impreza holds onto 72% of its value after five years, with an expected resale price around $19,882. Subaru’s reputation for reliability and standard all-wheel drive make the Impreza a smart choice for those looking for value retention in a sedan that can handle every season. See our full depreciation breakdown.
When it comes to finding cars that hold their value, these cars, trucks, and SUVs are at the top of the list. Time and time again, Toyota and Honda continue to dominate. For 2024 and 2025, other brands like Subaru and Mazda also offer strong contenders for those who shop with resale value in mind.
Need help finding the perfect car with great resale value? Let CarEdge Concierge do the negotiating for you. We’ll help you find the best deals, negotiate the price, and even deliver your new car to your door. Learn more about CarEdge’s car buying service.
When buying an SUV, one thing you’ll want to keep in mind is depreciation. Some SUVs lose value faster than others, which can lead to a lower resale value when you’re ready to trade in or sell. With the consumer in mind, we’re highlighting five family-sized SUVs with the worst depreciation. Although depreciation may not be a dealbreaker, knowing what to expect before making your purchase is always smart. All data is based on the latest 2024 depreciation calculations from CarEdge. Not seeing the model your interest in? See all of our SUV depreciation data here.
Nissan Armada: 52% Value Loss Over 5 Years
5-Year Residual Value: 48%
The Nissan Armada is a full-size SUV with plenty of space and power, but its value drops significantly after just five years. With a 52% depreciation rate, the Armada will have a resale value of around $32,604 after half a decade. For buyers, this could be something to consider, especially if you plan to resell or trade-in the vehicle later.
These depreciation numbers assume the vehicle is in good condition and has been driven an average of 12,000 miles per year. The average selling price for a new Armada is around $68,438.
The GMC Yukon XL is known for its room for the family, but it also has one of the highest SUV depreciation rates. After five years, the Yukon XL will lose around 52% of its value, with a resale price of approximately $42,083. This assumes the average selling price of $87,399, so the depreciation adds up to tens of thousands of dollars rather quickly.
The Buick Enclave combines comfort and attainable luxury in a mid-size SUV package, but it comes with a significant depreciation cost. Today, the average selling price of a new Buick Enclave is $54,186. After five years, the Enclave will depreciate by about 51%, leaving it with a resale value of just $26,416. This might make you think twice, especially if selling your Enclave is a possibility in the next five years.
The Nissan Pathfinder is a legendary mid-size SUV, but it too suffers from a significant depreciation rate. After five years, expect a 49% loss in value, leaving you with a resale price of $23,921. The Pathfinder’s strengths remain, but the depreciation hit is worth keeping in mind.
The Ford Expedition is one of the top three-row SUVs on sale, but it doesn’t hold onto its value as well as some might hope. After five years, the Expedition loses around 49% of its original value. While it’s packed with features, room for eight, and carries a solid reputation, the depreciation hit will cost buyers over $30,000 in resale value after just five years.
When shopping for an SUV, depreciation is a key factor that can greatly affect your long-term cost of ownership. The SUVs listed above have some of the worst depreciation rates in the market, meaning they lose significant value over time. If there’s even a small possibility that you could be selling in the next five years, depreciation should be a top factor in your decision making.
Want expert help to navigate your next SUV purchase? Let CarEdge Concierge do it for you. Whether you’re buying new or used, our team will negotiate the best deal for you and ensure you’re getting the most value for your money. Learn more about CarEdge’s car buying service.
If you’re in the market for a truck but don’t want the hassle of ownership, leasing might just be your best bet. This month, there are some great lease deals on full-size trucks that’ll let you drive off in a brand-new pickup without breaking the bank. Let’s take a look at the best truck lease offers available right now.
The best lease this month: Lease the 2024 Silverado 1500 Crew Cab 4WD Custom with TurboMax from $409/month for 36 months with $4,949 due at signing.
Why it’s great: The Silverado combines raw power with modern comfort, making it one of the most versatile trucks on the market. Plus, the TurboMax engine adds efficiency without sacrificing performance.
The best lease this month: Lease the GMC Sierra 1500 Crew Cab for $389/month for 24 months with $3,609 (for returning GM lessees)
Why it’s great: With a low monthly payment and a short-term lease, this is the perfect option if you’re looking to switch trucks frequently or just want to try out a Sierra without long-term commitment.
The best Tacoma offer this month: Lease the 2024 Toyota Tacoma SR5 for just $449/month for 36 months with $0 due at signing. This is the only zero-down truck lease in October.
Why it’s great: The Tacoma is known as a reliable and rugged mid-size truck. It’s widely seen as the most capable pickup in it’s class. Plus, Tacoma resale value exceeds the competition.
These are the best truck lease deals available in November, but check back as deals change frequently. Whether you’re after a low monthly payment or a short-term commitment, there’s an option here for you. Not quite ready to bring home a deal? More great truck leases will surely arrive in December with year-end sales.
Check back soon for the latest truck deals, all in one spot.
States eligibile for below invoice pricing and 100% free delivery:
Alabama, Arkansas, Texas, Oklahoma, Florida, Georgia, Kentucky, Louisiana, Maryland, Delaware, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
What if I don’t live in these states? If you're outside these areas, don't worry! We're committed to making sure everyone can enjoy our deals. Although the delivery fee will not be waived, you can still purchase from CarEdge and either pay for shipping or coordinate pickup at a participating dealer.
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